In this respect, this Regulation seeks to ensure a high level of consumer protection through specific obligations on providers of online platforms, and the protection of minors from illegal content and content that may impair their physical, mental or moral development as well as combating illegal content, including illegal online content, as well as allowing individuals and entities to exercise their right to freedom of expression. In addition, this Regulation ensures the right to the protection of personal data through the specific requirements with respect to the processing of personal data by providers of intermediary services in accordance with Regulation (EU) 2016/679. Providers of intermediary services should ensure effective compliance with these requirements when conducting activities falling within the scope of this Regulation. Any decision or action taken or requested under this Regulation should be transparent, non-discriminatory, and grounded in objective criteria.